How Business Website Can be Productive at Very Initial Stages

Cara-cara dibawah ini dapat membuat suatu business website dapat benar-benar mendukung strategi bisnis yang dilakukan oleh suatu perusahaan.

How to Create Fruitful Business Website

Small and medium sized businesses (SMBs) demand full attention at regular period of intervals. Websites are direct interactive mode to your customers and customers always prefer easy to use functionality and attractive appearance. Products and services of business reach to customers through your website and appropriate content of website creates online presence strong. Maintenance of business website content covers several important points to consider. To make your website unique, powerful and user-friendly following online business rules are very significant.

Simple to use for customers

Well design model of website

Easy navigation

• Easy navigation system help customers to reach out more and more necessary information about product and services offered. Design of navigation for business information should not be complex to understand as too many navigation items create challenges to understand it properly.
  
  
• Word count on pages of business website should not be too long. Excess of words on the page create unnecessary obstacle to find out real information. Page word count should be user-friendly and easy to understand words should be there.
  
  
• Search engine identification is also important for the success of business websites. Key words on page should be relevant to business that helps search engine to identify the business when customers use to search the business they required. Two or three phrases containing appropriate keywords should be used.
  
  
• For keeping your business website in listing of major search engines SEO (search engine optimization) is great way. Review of keywords and descriptions on each page, proper page titles. Appropriate page titles use to help search engines for better indexing.
  
  
• Business website gets more worth with appropriate image use instead of thousand words. Optimize use of images helps in decreasing page load time of website.
  
  
• To generate additional traffic to business website Google Analytics and Google AdWords use to play great role. It is the best way to analyzing the traffic that comes to your site. As Google analytics use to provide reports on all web site traffic and paid option of Google Adwords will list your website on additional websites that advertise with Google Adsense.
  
  
• Blog is the ultimate way of keeping communication channel alive with your customers to make aware them about latest news, product and services offered by your business at regular periods of interval. Blogs are web journals and identified more quickly by search engines.
  
  There are several tips that use to be helpful for business websites at regular intervals of time after introduction for generating traffic. HiddenBrains have team of experts to help business websites to generate more profits as we do remodeling, web development, web designing and use to provide other web related services.
  
  

  from http://www.articlesbase.com/internet-marketing-articles/how-business-website-can-be-productive-at-very-initial-stages-424036.html
  

The Harvest Patissier & Chocolatier

Sekilas mengenai The Harvest

The Harvest Patissier dan Chocolatier berdiri ada tahun 2004 di bawah bendera PT. Mount Scopus Indonesia. Bermula dari sebuah outlet yang mempekerjakan 25 pegawai, kini The Harvest berkembang menjadi lima outlet. Jumlah karyawan lebih dari 300 orang. The Harvest telah menghasilkan ratusan produk. Pastry shop ini memegang teguh prinsip people is our biggest aset.

Untuk menjaga kualitas produk tetap prima, The Harvest mengimpor langsung bahan-bahan industrinya, seperti cokelat dari Eropa dan krim keju dariAustralia. Meskipun memiliki kualitas hotel bintang lima, namun produk-produk The Harvest tetap memiliki harga terjangkau dengan kisaran harga Rp4.000 untuk cokelat praline hingga ratusan ribu rupiah. Semua disesuaikan dengan permintaan untuk beragam cake.

Produk-produk andalan The Harvest diantaranya strawberry cheesecake, chocolate devil, triple chocolate, cookies &cream dan chocolate tiramisu. Juga ada ice cake, seperti black forest ice cake, chocolate caramel ice cake, chocolate ice cake, ore cookie ice cake, rum raisins ice cake, tiramisu ice cake, triple ice cake dan vanilla ice cake. Beragam roti croissant dan muffin, cokelat praline, cookies dan es krim juga tersedia. Tak hanya memiliki penampilan menawan dan harga terjangkau, rasanya pun lezat.

Kelima outlet The Harvest dapat dikunjungi di Senopati, Arteri Pondok Indah, Menteng, Kepala Gading dan Dharmawangsa. The Harvest pun segera melebarkan sayap September mendatang ke Kota Surabaya. Rencananya, The Harvest lain menyusul hadir di berbagai belahan Indonesia dan luar negeri.

dikutip dari : http://jurnalnasional.com/?med=tambahan&sec=WISATA&rbrk=&id=52268&detail=WISATA

Strategi e-commerce dari The Harvest

The Harvest Patissier & Chocolatier memiliki website dengan alamat http://www.harvestcakes.com
Didalam website ini berisikan keterangan produk-produk yang dijual, letak outlet, dan berbagai macam hal- hal yang sekiranya penting untuk sebagai informasi bagi setiap orang yang hendak membeli produk dari The Harvest.
Orang dapat membeli produk-produk The Harvest dengan cara pemesanan secara online maupun telpon.

Selama ini para pelanggan yang ingin membeli suatu produk sejenis seperti yang dijual The Harvest diharuskan untuk mendatangi tempat dari penjual produk sendiri dan hal itu sangatlah tidak efisien bagi para pelanggan yang mempunyai kesibukan kesibukan yang sangat padat sekali. Dengan adanya layanan electronic commerce (e-commerce) ini maka pelanggan dapat mengakses serta melakukan pesanan dari berbagai tempat.

Menurut Kalakota dan Whinston (1997) dalam buku M. Suyanto (2003)
mendefinisikan e-commerce dari beberapa perspektif berikut :
1. Perspektif Komunikasi : e-commerce merupakan pengiriman indormasi, produk/layanan, atau pembayaran melalui lini telepon, jaringan computer atau sarana eletronik lainnya.
2. Perspektif Proses Bisnis : e-commerce merupakan aplikasi teknologi menuju otomisasi transaksi dan aliran kerja perusahaan.
3. Perspektif Layanan: e-commerce merupakan salah satu alat yang memenuhi keinginan perusahaan, konsumen dan manajemen dalam memangkas service cost ketika meningkatkan mutu barang dan kecepatan pelayanan.
4. Perspektif Online: e-commerce berkaitan dengan kapasitas jual beli produk dan informasi di internet dan jasa online lainnya.

Penggolongan e-commerce yang lazim dilakukan orang ialah berdasarkan sifat transaksinya, yaitu :
1. Business to business (B2B)
2. Business to Consumer (B2C)
3. Consumer to Consumer (C2C)
4. Consumer to Business (C2B)
5. Non Business e-Commerce
6. Intrabusiness (Organizational) e-Commerce

Manfaat yang dapat diperoleh dari e-commerce bagi The Harvest antara lain menurut saya :
1. Memperluas market place.
2. Menurunkan biaya pembuatan, pemrosesan, pendistribusian, penyimpanan dan pencarian informasi yang menggunakan kertas (paperless).
3. Memungkinkan pengurangan inventory dan overhead dengan menyederhanakan supply chain dan management tipe “pull”.
6. Memperkecil biaya telekomunikasi ( internet lebih murah).
7. Akses informasi lebih cepat
8. Memungkinkan pelanggan untuk berbelanja atau melakukan transaksi lain selama 24 jam sehari sepanjang tahun dari hampir setiap lokasi.
9. Memberikan lebih banyak pilihan kepada pelanggan.
10. Pelanggan bisa menerima informasi yang relevan secara detail dalam hitungan detik, bukan lagi hari atau minggu.
11. Memberi tempat bagi para pelanggan lain di electronic community dan bertukar pikiran serta pengalaman.

Melihat kenyataan tersebut, maka penerapan teknologi e-commerce merupakan salah satu faktor yang penting untuk menunjang keberhasilan suatu produk dari sebuah perusahaan.

Untuk mempercepat dan meningkatkan penjualan cepat maka dengan melihat perkembangan
teknologi informasi yang sangat pesat tersebut kita dapat memanfaatkan suatu layanan
secara on-line yang berupa e-commerce. Selama ini, sistem penjualan dari pelanggan
yang digunakan oleh perusahaan hanya bersifat secara tertulis dan manual, yang tidak
jarang cenderung menyesatkan. Dengan adanya layanan jasa berupa e-commerce yang
dapat secara cepat dapat dinikmati oleh pelanggan maupun perusahaan sendiri maka
segala layanan yang diinginkan oleh para pelanggan dapat segera ditindak lanjuti dengan
secepat mungkin, sehingga perusahaan tersebut akan mampu memberikan pelayanan
yang terbaik dan tercepat bagi para pelanggan.

METADATA SERVICES

About metadata

Whether you realize it or not, you've seen metadata before. There's metadata for a wide variety of things, with varying levels of detail. The nutritional information on the label of a can of soup is metadata. A department store catalog is metadata. The price sticker on a new car is metadata. Anything that describes something else can be thought of as metadata.

Metadata is useful because it tells you about something without having that something. For example, you might browse through a store catalog before deciding to make a purchase. The metadata about the items in the catalog give you valuable information such as price, size, and material to help you determine whether the item is right for you.

Metadata for geographic data is often described as data about data. Metadata for geographic data typically describes the content, quality, type, collection date, and spatial location of the actual data. Looking at metadata can help you determine whether a particular dataset is appropriate for your use. In fact, it' s often easier to judge the suitability of the data from its metadata than by examining the actual data itself. This is because metadata is generally much smaller and easier to share than the actual data.

Full metadata documentation, Creating_Metadata_Services.pdf, was not available at the time of release. Check the documentation download area on the ESRI support site for this document. Go to http://support.esri.com, click Knowledge Base, click Product Documentation, then click ArcIMS. This guide tells how to use ArcIMS, with ArcGIS Desktop and ArcSDE, to create a catalog of your GIS holdings that you can make available to users over the Internet. It also describes how to use Metadata Explorer, a Web application that comes with ArcIMS, for searching and viewing metadata.

About Metadata Services

A Metadata Service provides a forum for sharing metadata. If you don't have data but need some, you might search, or browse, a Metadata Service to find what you need. Similarly, if you have data that you want to share with others, you can share, or publish, it to a Metadata Service where others can see it.

Finding data

Suppose you're creating a map for a presentation and you need some basemap data to display behind the data you've collected about your study area. There are many organizations that collect geographic information and build datasets. Some organizations freely distribute their data while others may charge a small fee. The question is, how do you find that data?

The first place you might look is ESRI's Geography NetworkSM (www.geographynetwork.com). The Geography Network is a global network of geographic information users and providers. Through the Geography Network, you can access many types of geographic content including live maps, downloadable data, and more advanced services. One component of the Geography Network the Geography Network Explorer is a Metadata Service. Through the Geography Network Explorer, you can search for data by geographic location, theme such as environmental data, business data, and basemap data scale, data collected, and so on.

You can think of a Metadata Service as a geographic data search engine that you use when you want to find data. A Metadata Service works over the Internet , allowing anyone who has access to the Web to use it. The Geography Network is just one place you can go to look for data. Just as you can use different Internet search engines such as Yahoo!® you can also search different Metadata Services hosted by other organizations. If you know the Web address of those Metadata Services, you can easily search their contents for geographic data.

When you search for data on a Metadata Service, your search will yield a list of datasets that match your search criteria. You can view the complete metadata for each dataset to see if it's what you're looking for and sometimes view an interactive map. Once you decide if the data is suitable, you can use it alongside your data by downloading it and, in some instances, using it right from the Web.

Sharing data

If your organization is like most, you've invested a great deal of time and money collecting the data from which you've built your geographic database. Often, the people who build the databases aren't the same people who need to use them. So, how do you share your data with others who need it? Depending upon who needs access to your data, there are several approaches that allow you to utilize the capabilities of a Metadata Service.

- Share your data on the Geography Network The Geography Network is a good place to start. If the data you collect is not restricted to internal use and can be shared either freely or for a fee you can publish it to the Geography Network. Simply browse to www.geographynetwork.com and follow the link that allows you to become a publisher on the Geography Network. Once you ve published your metadata, anyone who searches the Geography Network will find your data if it meets their search criteria.

- Share your data on another organization's Metadata Service Any organization that has ArcIMS can host a Metadata Service. If you have access to this service, you can publish your metadata to it. Anyone who can use that service will then be able to see the data you've shared. Like sharing your data on the Geography Network, this option requires that you have access to the Internet and have been granted permission to publish to the Metadata Service.

- Share your data on your own Metadata Service. By building your own Metadata Service, you have full control over it. You can control who can search and browse its contents as well as who can publish metadata to it. For example, you might create a Metadata Service to facilitate data sharing between departments within your organization. You could configure your system so that only people within your organization could access it. Later, if you choose to give people outside of your organization access to your service, you can easily do so.

Creating Metadata Services

Once you've decided that the best way to share your organization's data is to create your own Metadata Service, creating one is actually straightforward. But before you create your service, there are a few things you should think about.

� Who will use your Metadata Service?

� Will you allow people outside of your organization to publish to it or view its contents?

� How many metadata documents will be published to your service? This will impact the amount of storage space required in your database.

� How many people will be using the service at the same time?

� How many people will be publishing to your service versus just browsing it? It takes longer to publish documents and puts more load on the system.

� Do you need to create more than one Metadata Service? If you want to keep metadata documents from different groups completely separate, you may choose to create more than one Metadata Service.

Your answers to these questions as well as your own will help determine how you will need to set up your Metadata Service.

SOURCE : http://www.jakarta.go.id/peta/imsix/ArcIMS/Manager/Help/metadata/what_is_a_mdata_svc.htm

When should you consider Metadata Services?

• Your digital collection of texts, images, audio, or video have grown beyond a few selected titles.
• You want your digital resources organized and stored for easy access and use.
• You need to share your digital content with colleagues, students, or clients.
• You want digital information accessible and safe for years, decades, or longer.
• You need to make a hidden collection of materials available over the Internet.

TGIF

TGIF is an acronym for the phrase Thank God/Goodness It’s Friday.

History

Starting in the United States, it has become a common expression of relief at the end of the work week and anticipation of relaxing or partying over the weekend. The phrase was further popularised by the 1978 movie starring Donna Summer, [[Thank God It’s Friday]]. The phrase has also become common for advertising and promotional materials. On college campuses beginning in the 1970s, the phrase (sometimes shortened to "TG") became associated with Friday afternoon beer parties, usually held outdoors.